Matusiak Konstantin

Fameless is a Moscow-based creative agency founded in 2021, working across creative concepting, identity, photo and video production, motion design, sound, and event management.

Client

/

Fameless

Year

/

2024

Motion Design

Product Design

Modeling

3D animation

Client

/

Fameless

Year

/

2024

Year

/

2024

Client

/

Fameless

Year

/

2024

Motion Design

Product Design

Modeling

3D animation

OVERVIEW

OVERVIEW

For this project, I produced an animated motion reel to present a limited-edition collectible object the agency was launching: a concept ashtray modeled after a piece of urban infrastructure most people walk over without a second glance — a Russian manhole cover. The result is somewhere between street-culture artifact and design object: heavy, ornamental, slightly absurd, and completely deliberate.

For this project, I produced an animated motion reel to present a limited-edition collectible object the agency was launching: a concept ashtray modeled after a piece of urban infrastructure most people walk over without a second glance — a Russian manhole cover. The result is somewhere between street-culture artifact and design object: heavy, ornamental, slightly absurd, and completely deliberate.

STILLS

STILLS

My role was to design and direct the motion piece that introduced the object. The goal was to give the ashtray a proper "product reveal" — clean camera moves around the form, attention to its raised lettering and circular geometry, and a pace that lets the texture and weight of the piece read clearly. The visual language leans into the contrast between the seriousness of commercial product cinematography and the playful subject matter, which is where a lot of the charm lives.

My role was to design and direct the motion piece that introduced the object. The goal was to give the ashtray a proper "product reveal" — clean camera moves around the form, attention to its raised lettering and circular geometry, and a pace that lets the texture and weight of the piece read clearly. The visual language leans into the contrast between the seriousness of commercial product cinematography and the playful subject matter, which is where a lot of the charm lives.

THE PHYSICAL OBJECT

This wasn't a CGI-only concept. The ashtray actually exists. It began as a 3D-printed prototype, which was then translated into a final cast plaster edition — giving it the weight, surface, and tactile quality of the real-world reference it's based on. It was released as a small limited run and sold as a collectible object, with the motion reel acting as the launch piece presenting it to the audience.

motion design: Konstantin Matusiak